Google Shopping (CPC)
With more than 5 billion searches happening on Google Shopping (CPC) every year. Many of those retail specific searches happen through on the Google Shopping platform, a cost per click program.
Google Shopping (CPC) is the top performer highest traffic and conversion rate shopping site for merchants online – consistently generating more clicks and sales for retailers.
Get Google Shopping (CPC) Product Listing Ads to work for you
Promote your inventory
Product Listing Ads appear when someone searches for your products on google.com and google.com/shopping. Google will show the customer a picture of your item, its price, and your store name. Customers who click on your ad will be directed to your website where they can buy your item.
If your a retailer on Google Shopping (CPC) you should review the new Google data feed requirements before signing up for the program. All merchants can manually upload feeds or use an FTP to upload in bulk.
Products Feed Specification
Here are a list of some fields you would want to include in your Basic Product Information feed.
id [id] – An identifier of the item
title [title] – Title of the item
description [description] – Description of the item
google product category [google_product_category] – Google’s category of the item
product type [product_type] – Your category of the item
ink [link] – URL directly linking to your item’s page on your website
mobile link [mobile_link] – Mobile Landing Page URLs
image link [image_link] – URL of an image of the item
additional image link [additional_image_link] – Additional URLs of images of the item
condition [condition] – Condition or state of the item
availability [availability] – Availability status of the item
availability date [availability_date] – The day a pre-ordered product becomes available for delivery
price [price] – Price of the item
There are just a few fields you can use in your Google Shopping Feed.