Twitter lists: Twitter is a busy social media platform and is a great place for finding leads and attracting leads. Every second there are an average of 6,000 tweets tweeted, which comes out to over 350,000 tweets sent per minute. There is, however, an easy solution for cutting down the clutter and that is by using lists on Twitter!
Twitter Lists are largly under-utilized, but they are, key for making the most of your Check out HubSpots Twitter marketing lists.
Unique Ideas for Twitter Lists
- Curate great content using your own lists. Make a list of key influencers in your niche and then you’ll have a ready-made source of content that you can curate with your audience. To be more effective, pull your list into a stream in Hootsuite where you can share and schedule your retweets easily.
- Curate great content using other people’s lists. Not only can you make lists of your own, you can actually subscribe to other people’s lists (read: the lists of key influencers in your niche). The best part is that you can pull the lists you’ve subscribed to into a stream in Hootsuite as well. So if you don’t want to take the time to create your own list, simply subscribe to someone else’s. Click here to follow a great list of 45 awesome influencers. Simple.
- Make a private list of prospects. Make a private list for possible leads for your business. You could even create multiple lists: cold leads, warm leads, hot leads, etc., and move people from one list to another as they move through your pipeline. And because you can filter based on this list, you can easily cut the clutter and see just their content, which will allow you to engage with them more easily and increase the likelihood of converting them to customers.
- Make a private list of customers. Again, putting them on their own private list allows you to engage with this group quickly and easily, increasing the loyalty of your customers. You may want to keep this list private, though, just in case your competitors are watching.
- Create a private list of competitors. And just like they’re probably watching you, there’s nothing wrong with keeping an eye on your competitors in return!
- Create a list for idea generation. If you know that certain accounts are always putting out great content, such as quotes, you can create a list of those accounts and monitor them to generate ideas for your own content. This is especially useful because it allows you to see how well the content resonated with audiences (the number of favorites and retweets) before you actually create it (ideally in the form of an image on Twitter to get an even better response).
- Create a private list of networking contacts. Twitter provides unlimited opportunities to build relationships. Use this list on Twitter to retweet and promote these individuals as much as possible and get on their radar.
- Use public lists to flatter people. As long as lists are public, Twitter users can see what lists they’re on. Put influencers you want relationships with onto lists that they would find flattering. These lists are also likely to attract others to you who are looking for lists like yours. Win-win.
- Create a list of event attendees or speakers. A list like this is helpful both for attendees as well as those who aren’t in attendance, since it makes it easy to access any information being tweeted from the event. This is a great way to not only provide valuable information, but also to draw attention to yourself.
- Resource lists for your customers. What kind of information would your customers/followers find valuable? This could be a list of your favorite social media bloggers, your favorite authors, or maybe your favorite go-to companies for complimentary services.
- Location-based lists. If you’re a local business, consider sharing some Twitter love with a list of other local businesses that you love.
- People who engage with you regularly. By creating a list of people who engage with you often on social media, you’ll be able to easily reciprocate with some love in return. This will decrease the likelihood that they’ll slip through the cracks.