Affiliate Management Software
– “A system of advertising in which site A agrees to feature buttons from site B, and site A gets a commission on any sales generated for site B. It can also be applied to situations in which an advertiser may be looking for marketing information, rather than a cash sale. Popular among startups with very small marketing budgets; also know as Lead Generation.”
Why does a company need an affiliate program?
Having defined, affiliate marketing, the next obvious question is, why would a company need affiliates when it can market its products on its own.
To answer this, while a company may be very huge in terms of the infrastructure, or has a really successful product, it cannot sit silent and bank on its own strengths alone, but leverage the relationships it currently developed.
What would a company look for in an affiliate?
Let’s face it every website which has a decent hit rate does enjoy a certain niche market. You could say its with smaller sites that you see a higher percentage of customer loyalty. There are various reasons to this; one most obvious factor is the service and the personalization provided by the smaller sites. It is sites like these which attract companies to negotiate them into signing up as an affiliate.
A few pointers to keep in mind before signing up as an affiliate:
1. Take stock of the situation.
Or as the “Gurus” call it, make analysis of your site. This will present your website in a very plain and subtle way. Through this you would know where your website’s strength lies in.
2. Scout for the right product for you.
This is common sense, but let me reiterate this fact. Always sign up for products you think will fit in with your website’s theme. You would not want to be a web host and sign up as an affiliate, selling another web host who promises to give you a 50% commission. Now that would be very silly to do. The bottom line is that sign up for services that will “Add Value” to the services provided by your website.
3. The Affiliate Terms & Conditions.
Always ensure that you read the terms & conditions carefully and clarify with the company in case you have any further queries.
4. Prepare your site.
Another major problem in affiliate marketing is tracking. Always ensure that you have some tools and logs to monitor the traffic on your site and if possible the outgoing links, clicks, etc. Let’s face it, no matter how big a company is, setting up the perfect affiliate tracking tools is something which I have not come across so far. So there will always be a situation where in you will have to lose out on a conversion. Make sure that you have your back covered with the tools so that your case will have credibility. Remember, a company would never want to deny an affiliate, especially if the affiliate is really genuine.
Get value for money and create your own affiliate network. Keep all the money in house and start your own customer rewards network. If you sell products or services create a few banners (need a graphic designer for banners give us a call 561-210-7198) and let us setup your affiliate program using iDevAffiliate! software.
Let us manage your affiliate program and drive traffic to your website selling more products and services. Contact us Today call 561-210-7198!
